Professional Development

Investment in Our People

Our Professional Development Team exists to assist our Dealer Partners in the long-term training and development of personnel. Our team delivers industry-leading training, both in the classroom and on location in any of our world-class dealerships from coast to coast. Simply put, our mission is to support your mission. Since the inception of the Professional Development Team in 2011, we have updated and grown our catalog of training offerings from just a handful to over 20 dynamic courses with more on the way. Our team continually seeks to deliver positive, progressive and sustainable change for our dealer partners through our Leadership, Variable, Fixed and Cross-Training courses.

Dealer Academy

Creating a Legacy of Excellence

The Dealer Academy is the most selective and prestigious course offering that the Professional Development Team is involved with. The purpose of this academy is to educate, honor and equip the select few that have been identified as having what it takes to succeed in the GM/Partner role at a dealership level.

Professional Development: Leadership

Leading the Pack

We want leaders, not lone wolves. We want those who innovate and help those next to them reach their own potential. That's why we offer a number of classes to help these potential leaders find their own voice and guide their teams to higher successes, find and keep those diamond-in-the-rough future team members, and world-class customer experiences that can stand as an example to all who follow.

Professional Development: Variable

The Art of Selling

The lifetime customer experience begins with Sales. But it's not all role learning and memorization to gain happy customers. It's an art. That's why we have five classes dedicated to helping Sales Associates find their maximum sales potential. Whether a Sales Associate is interacting with customers over the phone, over the Internet or in-person, they are fully trained to help customers find the vehicle perfect for them wherever they may be. Sales Associates hit the ground running with a week-long interactive "Boot Camp" to jump start their sales skills as quickly as possible. Shorter follow-up classes and continued coaching focus on the parts of the vehicle buying process most integral to customer satisfaction, which is directly tied to Sales Associates' success.

Professional Development: Fixed Operations

Service with a Smile

The lifetime customer experience doesn't end after the sale. It's only the beginning. That's where our world-class service, parts, and collision departments take over. Service with a smile is our top focus, and that's why we start new Service Advisors out with an interactive 3-day course designed to turbocharge their product knowledge and help them truly understand exactly how to achieve "Service Excellence." Shorter follow-up classes and continued coaching focus on the skills Service Advisors need to turn major inconveniences for our customers into an investment in not just their vehicle but their time as well.

Professional Development: Cross-Training

A Well-Rounded Team Member

Not every skill necessary to keep lifetime customers can be easily put in a box. That's why we have classes designed not just for Sales Associates or Service Advisors, but "Cross-Training", where skills vital to customer happiness can be applied to every team member across all departments. It can be pretty hectic keeping everyone happy all the time, so we offer "Managing Priorities" as just one of a number of class offerings to help maintain not just happy customers, but happy, well-rounded Team Members as well.